I’m Hugo Moissinac, a Paris-based product designer crafting elegant, conversion-driven experiences and design systems that turn interest into impact.

Led the adaptation of LOEWE’s new visual identity for LOEWE Perfumes within LVMH, extending the design system, creating perfume-specific features, and aligning cross-functional teams to elevate e-commerce performance, user experience, and brand consistency. Ongoing development.

I helped ViaMichelin to create their design system and rebuild their multi-platform product from scratch, addressing the needs of 20M monthly users with a data-driven approach.

I designed 5 SAAS, mostly B2B, for this start-up studio. For every product, I started from scratch and defined the specs along the way with the product team. Each service evolved with feedback and collaboration with the team (tech, marketing, QA, SEO), with a high focus on SEO and conversion rate optimization. Links upon request.

Comyu is a dedicated place for die-hard coffee lovers to share coffee experiences. I worked closely with Comyu’s founder to build a testable prototype from scratch and to prepare the handoff for the development agency.